Launch of House of Ava London

The home of all things beautiful, luxurious and sparkly.

The British jewellery brand House of Ava has launched its exciting debut collections Pavo and Sloane online. Taking you from Autumn/Winter '17 into Spring/Summer '18.


The Seychellois peacock inspired collection, Pavo, is an eight piece collection which encapsulates the chic luxury we all crave with its cut out detailing in its abstract art influenced design finished with pops of striking faceted London Blue Topaz stones which are often gifts of strong appreciation of loyal friendship. The collection symbolises guidance, protection and good luck.


Sloane, an eight piece collection that has been designed with the premise of diamonds to be relished everyday. The beautiful circlet silhouette is filled with rare precious diamonds, individually hand selected and set to seduce attention, exuding the perfect amount of sparkle and luxury.

Both collections can be mix and matched as they compliment each other and can be worn more selectively for a chic, demure style or they could easily be layered for a trendy look whatever the season. The collections are both created in 18ct Gold plating on 925 Sterling Silver (gold vermeil) with prices ranging from £65.00 to £895.00.

"It has been a real passion project to work in House of Ava where no details are left unturned. We have really taken all necessary measures to ensure we are proud of the quality, design and finish of our debut collections and all of our collections going forward," says Monali, Founder and Creative Director of House of Ava London. "We make certain you stay on your jewellery A game and your jewellery box feels truly loved," Monali reiterated of the expertly created, unique and innovative jewellery brand.

House of Ava believes in the powers of gifting jewellery, passing down from generation to generation, woven intricately with beautiful stories and House of Ava also knows how powerful the positive energy of the stones can be, drawing knowledge from the founder's Indian family heritage. With this in mind, the magical pieces are made for the House of Ava woman who is chic, playful yet highly intelligent to truly enjoy and style her outfits.

The debut collections have been captured in our lifestyle imageries taken in The Goat in Chelsea. The exclusive setting in the heart of London, filled with marble topped tables, chic gold accessories and an original mural worked as a perfect backdrop for our spectacular Sloane collection. Other areas of the bar hosted large windows allowing the natural light to pour into the room, setting off the Oxford blue chesterfield sofas making it the ideal location for our striking Pavo collection. 


Editors notes:
  • View the Pavo and Sloane Collection here.
  • Prices range from £65.00 to £895.00
  • All pieces are expertly made and hand finished in India, designed and certified in London, United Kingdom.